Do I really give a shit that “Jeff T.” thinks Bellwoods Brewery’s Farmhouse Classic “has a weird tangyness” or that “Kyle M.” thinks Instigator IPA from Indie Alehouse is “Really good”? No. But on the other hand, who cares about people? Untappd makes every neckbeard with a smartphone think he or she is Michael fucking Jackson. On the one hand, Untappd is great in that it democratically allows everyone to provide feedback about a beer, and yeah! power to the people. First, on crowdsourcing tasting notes: I’ve realized I don’t actually care what most people think about a given beer. It was well designed.īut now I think it might be one of the worst things to happen to beer drinking since Adolphus Busch decided he wanted to shag Lilly Anheuser. A crowdsourced collection of tasting notes at my finger tips, a way to track beers that I tried, and even a built in humble-brag system that lets me not only tell people what cool beer I was drinking in a cool bar but also alert all my social media followers that I’ve just earned a badge for surpassing a benchmark like 25 IPAs consumed in one month. Sure, there was a time in my life, as there is in most budding beer nerds’ lives, when I wholly embraced all that Untappd had to offer.
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